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Find The Right Agent
Your Choice Of Representation Matters
Our goal is to offer 5-Star service to each and every client. Your life doesn't stop just because you're selling your home. Juggling daily life with the stress of putting your house on the market can seem overwhelming - but it doesn't have to be. This is where we come in. Our knowledgeable, experienced and creative professionals guide you through tough decisions and help manage unexpected curveballs. We take care of the things you don't have time for.
- Comprehensive knowledge of home values & local market
- Complimentary home staging consultation
- Complimentary professional photography
- Coordination of contractors to save you time & money
- Innovative marketing campaigns
- Local connections to buyers and other top Realtors
Client SatisfactionMy Commitments To You
What I WILL do:
- Carefully analyze your individual needs, actively listen to understand your motivations.
- Guide you and provide you with the most up to date and accurate information to help you make your most informed decisions.
- Keep you apprised of your options, protect your rights and inform you of your obligations.
- Assist you in strategically setting a fair price for your property depending on your needs and motivations.
- Work with you through the various steps and obstacles of the selling process to ensure all parties have met their contractual obligations and are released from further warranties and claims.
- Put my guarantees to you in writing, including a FULL marketing and service proposal for your home. If you’re not happy with my service or I don’t do what I said I would, you can exit the agreement.
What I WON’T do:
- Pacify you or overpromise results to get your listing.
- Compromise the quality of my service, availability and commitment for a discounted rate. My fees are structured to be honest and fair for my services toward providing you with all offers and the best possible sale outcome.
- Push for any action that doesn’t meet the outcome that you desire or sit well with you. All decisions are yours to make. I’m here to guide and inform and ultimately – listen to YOU.
- Disappear after the listing agreement is signed. My service guarantee is in writing to you. If I don’t do what I say I will, including keeping in touch constantly, you can fire me!
Stay In The Know
Local market trends at a glance.
Thinking of selling? Track what the market is doing in your local neighborhoods with our at-a-glance market reports.
All AboutSelling Your Home
Why Use A Realtor
REALTORS® aren't just real estate agents. They're members of the National Association of REALTORS® and subscribe to its strict Code of Ethics. When you're selling a home, here's what an agent who's a REALTOR® can do for you.
- Act as an expert guide. Selling a home typically requires a variety of forms, reports, disclosures, and other legal and financial documents. A knowledgeable real estate agent will know what's required in your market, helping you avoid delays and costly mistakes. Also, there’s a lot of jargon involved in a real estate transaction; you want to work with a professional who can speak the language.
- Offer objective information and opinions. A great real estate agent will look at your home with an unbiased eye, providing you with the information you need to enhance marketability and maximize price. Agents are also a great source for potential buyers who have questions about local utilities, zoning, schools, contractors, and more.
- Deliver property marketing power. Property rarely sells because of advertising alone. A large share of real estate sales come as the result of the listing agent's contacts with other industry professionals, previous clients, and others in their sphere.
- Give you a sense of security. Risk is a fact of life. To minimize it, real estate agents follow protocols to ensure their own safety, as well as the safety and security of you and your property. A professional agent will prescreen prospects and accompany qualified prospects through the property. They'll also help educate parties about how to prevent fraudulent dealings, such as wire fraud, that can put sales at risk.
- Stand in your corner during negotiations. There are many factors up for discussion in any real estate transaction. A real estate professional will look at offers from your perspective, helping you navigate the fine points to ensure you're meeting your objectives.
- Ensure up-to-date experience. Most people sell only a few homes in a lifetime, usually with quite a few years in between each sale. Even if you’ve sold a home before, laws and regulations change. Real estate practitioners may handle hundreds or thousands of transactions over the course of their career.
- Be your rock during emotional moments. A home is so much more than four walls and a roof. For many owners, selling a home means saying goodbye to the place where cherished family memories were made. Having a concerned but objective third party helps you stay focused on the issues most important to you when emotions threaten to sink an otherwise sound transaction.
- Provide fair and ethical treatment. When you're interviewing agents, ask if they're a REALTOR®, a member of the National Association of REALTORS®. Every member must adhere to the REALTOR® Code of Ethics, which is based on professionalism, serving the interests of clients, and protecting the public. When you work with a REALTOR®, you can expect honest and ethical treatment in all transaction-related matters.
Questions To Ask When Choosing An Agent
How long have you been in residential real estate sales? Is it your full-time job?
Like most professions, experience is no guarantee of skill. But much of real estate is learned on the job.
How many homes did you and your real estate brokerage sell last year?
This will touch on how much experience they have, and how up-to-date they are on the local market.
What designations or certifications do you hold?
Real estate professionals have to take additional specialized training in order to obtain these distinctions. Designations and certifications help define the special skills that an agent can apply to your particular real estate needs. One designation sellers might for is the CRS®, or Certified Residential Specialist, but there are also specialists for military customers, seniors, and those who are considering a short sale, among others.
How many days does it take you to sell a home? How does that compare to others?
The REALTOR® you interview should have information about their performance on hand and be able to present market statistics from their local MLS to provide a comparison.
What’s the average variation between your initial listing and final sales price?
This is one indication of a REALTOR®’s pricing and negotiating skills.
What specific marketing systems and approaches will you use to sell my home?
Your agent should have an aggressive, innovative plan and understand how to market property online.
Will you represent me exclusively, or might you also choose to represent the buyer?
While it’s usually legal to represent both parties in a transaction, your REALTOR® should be able to explain his or her philosophy on client obligations and agency relationships.
Can you recommend service providers who can help me obtain a mortgage, make home repairs, and so on?
Practitioners should be able to recommend more than one provider and let you know if they have any special relationship with any of the providers.
How will you keep me informed about the progress of my transaction?
The best answer here is a question. A real estate agent who pays attention to the way you prefer to communicate and responds accordingly will make for the smoothest transaction.
Could you please give me the contact information of your three most recent clients?
Ask their former customers if they would use the agent again in the future.
Questions to Ask When Considering Selling
These questions will help you decide whether you’re ready for a home that’s larger or in a more desirable location. If you answer yes to most of the questions, you may be ready to move.
Have you built substantial equity in your current home?
Check your annual mortgage statement or call your lender to find out how much you’ve paid down. Usually you don’t build up much equity in the first few years of your mortgage, as monthly payments are mostly interest. But if you’ve owned your home for five or more years, you may have significant, unrealized gains.
Has your income or financial situation changed?
If you’re making more money, you may be able to afford higher mortgage payments and cover the costs of moving. If your income has decreased, you may want to consider downsizing.
Have you outgrown your neighborhood?
The neighborhood you pick for your first home might not be the same one in which you want to settle down for good. You may have realized that you’d like to be closer to your job or live in a better school district.
Are there reasons why you can’t remodel or add on?
Sometimes you can create a bigger home by adding a new room or building up. But if your property isn’t large enough, your municipality doesn’t allow it, or you’re simply not interested in remodeling, then moving to a bigger home may be your best option.
Are you comfortable moving in the current housing market?
If your market is hot, your home may sell quickly and for top dollar, but the home you buy will also be more expensive. If your market is slow, finding a buyer may take longer, but you’ll have more selection and better pricing as you seek your new home. Ask your real estate professional what they see happening locally.
Are interest rates attractive?
Low rates help you buy “more” home, and also make it easier to find a buyer for your current place.
Is the effort and cost of maintaining your current home becoming difficult to manage?
A REALTOR ® can help you decide whether a smaller house, condo, or rental would be appropriate.
Vocabulary: Agency & Agency Relationships
The term “agency” is used in real estate to help determine what legal responsibilities your real estate professional owes to you and other parties in the transaction.
The seller's representative (also known as a listing agent or seller's agent) is hired by and represents the seller. All fiduciary duties are owed to the seller, meaning this person’s job is to get the best price and terms for the seller. The agency relationship usually is created by a signed listing contract.
The buyer's representative (also known as a buyer’s agent) is hired by prospective buyers to and works in the buyer's best interest throughout the transaction. The buyer can pay the agent directly through a negotiated fee, or the buyer's rep may be paid by the seller or through a commission split with the seller’s agent.
A subagent owes the same fiduciary duties to the agent's customer as the agent does. Subagency usually arises when a cooperating sales associate from another brokerage, who is not the buyer’s agent, shows property to a buyer. The subagent works with the buyer to show the property but owes fiduciary duties to the listing broker and the seller. Although a subagent cannot assist the buyer in any way that would be detrimental to the seller, a buyer customer can expect to be treated honestly by the subagent.
A disclosed dual agent represents both the buyer and the seller in the same real estate transaction. In such relationships, dual agents owe limited fiduciary duties to both buyer and seller clients. Because of the potential for conflicts of interest in a dual-agency relationship, all parties must give their informed consent. Disclosed dual agency is legal in most states, but often requires written consent from all parties.
Designated agents (also called appointed agents) are chosen by a managing broker to act as an exclusive agent of the seller or buyer. This allows the brokerage to avoid problems arising from dual-agency relationships for licensees at the brokerage. The designated agents give their clients full representation, with all of the attendant fiduciary duties.
A transaction broker (sometimes referred to as a facilitator) is permitted in states where nonagency relationships are allowed. These relationships vary considerably from state to state. Generally, the duties owed to the consumer in a nonagency relationship are less than the complete, traditional fiduciary duties of an agency relationship.
Before Putting Your Home up for Sale
Here are a few items to take care of before listing your home. This can make the sale process quicker and easier in the long run.
Consider a pre-sale home inspection. An inspector will be able to give you a good indication of the trouble areas that will stand out to potential buyers, and you’ll be able to make repairs before open houses begin.
Organize and clean. Pare down clutter and pack up your least-used items, such as large blenders and other kitchen tools, out-of-season clothes, toys, and seasonal items. Store items off-site or in boxes neatly arranged in the garage or basement. Clean the windows, carpets, walls, lighting fixtures, and baseboards to make the house shine.
Get replacement estimates. Do you have big-ticket items that will need to be replaced soon? Find out how much it will cost to repair an older roof or replace worn carpeting, even if you don’t plan to do so. The figures will help buyers determine if they can afford the home, and they’ll be handy when negotiations begin.
Locate warranties. Gather up the warranties, guarantees, and user manuals for the furnace, washer/dryer, dishwasher, and any other items that will remain with the house. It may seem like this task can be left until closing, but you don’t want lost paperwork or last-minute scrambling to cause the deal to fall through.
Spruce up the curb appeal. Walk out to the front of your home, close your eyes, and pretend you’re a prospective buyer seeing the property for the first time. As you approach the front door, what is your impression of the property? Do the lawn and bushes look neatly manicured? Is the address clearly visible? What do you see framing the entrance, if anything? Is the walkway free of cracks and impediments?
Checklist: For a Better Home Showing
Remove clutter. Clear off counters and pack unnecessary decorative items. Put extra furniture in storage, and remove out-of-season items. Don’t forget to clean out the garage, too.
Let it shine. Cleaning windows and screens will help bring more light into your home. Replace burnt bulbs, and consider higher wattage in low-light areas. Clean the walls or brush on a fresh coat of bright, neutral paint. Replace heavy curtains with sheer ones and show off your view.
Keep it clean. A deep clean before listing your home will make upkeep easier. Consider hiring a cleaning service to help.
Maximize comfort. In summer, shut A/C vents on the first floor so more air will get upstairs. Reverse the process in winter.
Perform a sniff test. Clean carpeting and drapes to eliminate odors. Open the windows to air out the house. Consider potpourri or scented candles and diffusers. For quick fixes in the kitchen, cotton balls soaked in vanilla extract or orange juice can instantly make the fridge a nicer-smelling place. Boil lemon juice in your microwave, then add it to your dishwasher to eliminate odors. You can also run lemon rinds through the garbage disposal for a similar effect.
Take care of minor repairs. Sticky doors, torn screens, cracked caulking, or a dripping faucet may seem trivial, but they’ll give buyers the impression that the house isn’t well-maintained.
Tidy up outdoors. Cut the grass, rake the leaves, add new mulch, trim the bushes, edge the walkways, and clean the gutters. A pot of bright flowers near the entryway adds great curb appeal.
Set the scene. A bright afghan or new accent pillows easily jazz up a dull room. Pretty dishes or a simple centerpiece on the tables can help buyers picture themselves living there. Try staging a chess game in progress. If you have a fireplace, lay fresh logs or a basket of flowers there.
Make the bath luxurious. Make sure your personal toiletry items are out of sight, along with old towels and toothbrushes. Add a new shower curtain and fancy guest soaps.
Send the pets to the neighbors. If that’s not possible, crate or confine them to one room, and let the real estate practitioner know where they’ll be to eliminate surprises.
Lock up valuables and medication. Agents can’t watch everyone all the time.
Head out. It can be awkward for everyone if you’re home at the time of a showing.
How to Improve the Odds of an Offer
Price it right.
Set a price at the lower end of your property’s realistic price range. Consider:
- Comparable properties: A “comp” is what real estate professionals call home sales that can be reasonably used to help determine the price of your home. But just because you’re in the same neighborhood doesn’t mean that the houses will sell for the same amount. Your real estate professional will help you determine how to compare your home in terms of size, upkeep, and amenities.
- Competition: How many other houses are for sale in your area right now? Are you competing against new homes or condos for sale in the area?
- Contingencies: Do you have special needs that might turn away buyers? A common one is refusing to be flexible about a moving date.
- Asking a lender: Since most buyers will need a mortgage, the home’s sale price should be in line with a lender’s estimate of its value.
- Accuracy: Studies show homes priced more than 3 percent over the correct price take longer to sell.
Prepare for visitors.
Get your house market-ready at least two weeks before you begin showing it. Make all your repairs, and then do a deep clean (or hire a cleaning service to help).
Consider an appraisal.
For a few hundred dollars, a qualified appraiser can give you an estimate of your home’s value. This is useful for sellers going through a divorce or needing to divide the proceeds for other reasons. Be sure to ask for a market-value appraisal, and find someone who understands the area and type of home you have. Your agent should be able to offer recommendations.
Be flexible about showings.
Spur-of-the-moment showings are disruptive, and making sure your home is constantly ready to show can be exhausting. But the more amenable you can be, the sooner you’ll find a buyer.
Anticipate the offers.
Decide in advance the price range and terms that are acceptable. Be clear with yourself and your agent about what kind of offers you’re comfortable with. It’s critical to know what price you’ll accept before entering negotiations with a potential buyer.
Don’t refuse to drop the price.
If your home has been on the market for more than 30 days without an offer, be prepared to at least consider lowering your asking price.
From Preparation To Sold
Meet With Us
There's no commitment required on your part for the initial meeting. It will be educational and help you identify your next steps.
We will provide a Comparative Market Analysis, which will help you set an asking price.
Establish a Price
As difficult as it may be, it's important to review the market analysis and consider your home price objectively.
Prepare Your Home
View your home through the eyes of the buyer and ask yourself what you'd expect. We will offer some useful suggestions.
List It For Sale
When everything is in place we will put your home on the open market. It's critical you make it as easy as possible for potential buyers to view your home.
Potential buyers may ask to see your home on short notice. It's best if you can accommodate these requests, you never want to miss a potential sale.
Offers and Negotiation
If everything goes well, a buyer and (most often the agent who represents them) will present us with an offer.
Choosing an Offer
We will present the benefits and risks of each offer. You will have the opportunity to either accept, counter, or decline any offer based on its merits.
At this point, you and the buyer have agreed to all of the terms of the offer and both parties have signed the agreements.
While under contract, the buyer will work with their mortgage provider to finalize the loan and perform other due diligence.
The buyer will usually perform a physical inspection of the home. They may even ask you to make certain repairs. We will explain all of your options regarding the inspection.
This is the transfer of funds and ownership. Depending on when the buyer moves into the home you will need to be all packed up and ready to move.